Adwords Specialist UK
Google Shopping Search Specialists.
When Lewis Hamilton wants to shave seconds of his lap time, he goes to see a specialist, not your regular driving instructor. It’s the same with your business. If you have a serious problem and Google Shopping is the cause, then it makes sense to see a specialist who has a track record to turning around troublesome AdWords accounts.
We look at your whole ecommerce business to understand what it takes for you to sell products profitably online. It starts with your data, the numbers that run your store. Together we work out what you’re willing to pay to sell each product. Then we build a shopping search campaign structure and bidding model to allow you to sell products at an acceptable margin.
Why should you hire us?
We are top UK Google Adwords Professionals and if you aren’t spending at least £2,000 a month online, then you’re best served by reading our book – “The Business Owner’s Guide To Google Shopping” (Amazon Link) – and managing your own campaigns. But if you want an expert to generate 20% – 50% more profit from the same spend, then we’re a good fit for each other.
We specialise in selling physical products online via Google Shopping, advising on every step from ‘add to basket’ to ‘order confirmation’, helping you understand your competitors value proposition and giving you the edge in the marketplace.
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- We manage in the high 6 figures of Google Shopping spend in AdWords each month.
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- We work on a results basis, which means we only get paid once a product is sold at an acceptable ROAS (return on advertised spend). No % of spend fees or monthly retainers, just results.
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- Personal service and responsive communication. We personally manage your account (no outsourcing) so you can be sure exactly who is ‘on the tools’.
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- We are Google Partners, which means we’re a certified AdWords professionals and have passed the relevant exams.
What Our Customers Are Saying?
“Smartebusiness are at the top of their game as Google Shopping consultants. Our new Google Shopping campaigns went live in Spring 2015 and we were particularly impressed”
Maureen Williams – Managing Director Aga Cookshop
“Smartebusiness doubled our ecommerce revenue within 6 months! A true ebusiness specialist”
Jason Scott – Director Brook Taverner Ltd
“The site immediately started to produce significantly increased sales. Ian’s team have optimised the campaign on a number of levels – the key being to increase the conversion rate (sales vs visitors), average order value and number of site visits. Ian and his team have a great ability to avoid ‘tech speak’ and to translate this into an optimal Google Shopping campaign. I would recommend them to anyone looking for Google Shopping campaign professionals”
Richard Swan – European Marketing Director GSF Car Parts
How Do We Do it?
Our marketing team focus only on Google Shopping Search we have been able to develop the following advanced techniques to increase overall revenue, return on spend and budget reduction via the Google Shopping Network:
1. Tiered Shopping Campaigns
Our advanced method utilizes the tiered feature to bid differently on products based on the search query. Standard shopping setup allows one bid per product regardless of Google search query. Some keywords are worth more than others and this allows bidding higher or lower depending on sales history.
2. Lifetime customer bidding
With data collected from our Scent Trail engine we pass the lifetime customer value of each product to Google Adwords. This allows us to see which products lead to increased repeat business and bid appropriately. e.g. a contact lens customer makes the same margin on a contact lens as a pair of sunglasses – however the contact lens buyer replenishes their order every month and so makes the client much more revenue.
3. Google Shopping Campaign Segmentation
Different buyers in different parts of the country buy different products at different times of the day. We segment our Shopping Campaigns as soon as our smart segment algorithm shows it is statistically confident to do so. Segmenting an account too granular or not enough would mean sub optimal bidding – our algorithm automatically calculates the exact level of segmentation required for the highest return on spend.
4. Big Data Bidding Engine
Using ‘smartbid’ our real time machine learning APP we are able to use all the data in the account and Google Analytics to see the perfect bid for each product group.
5. Experienced Adwords One on One professional Manager
Whilst our tools are great nothing beats the experience of a great Adwords manager who can see beyond the data. Each of our shopping search campaigns is run by an account manager with years of experience in running both Google Shopping and Google Adwords Search campaigns. They know how to look at the big picture and have scaled many large Shopping Search Campaigns whilst maintaining and increasing profitability.
Get back on the right track and be confident your Google Shopping Campaigns are being managed in the most efficient way possible – contact us today enquiries@smartebusiness.co.uk
