Marketing a Magento Site

This is a brief intro to a few articles I want to write about marketing related to a Magento Ecommerce website.  We have been using the platform for some time now and adapted our market methodology to automate with it.

These are the top ten areas I think it is important to work on to ramp up your sales using Magento.  I will follow up this post with some more detailed information on each area.  If you comment and let me know what you would like covered first then I will go with it.

In no particular order

1. SEO changes to remove the duplicate content issues with layered navigation. Also making sure things like brands are indexing correctly with page titles etc…

2. Make sure you integrate Magento with a good email marketing program and get good data into your list that allows you to follow up with triggered emails based on past purchase history.

3. Watch your search log like a hawk and create redirects where necessary, create specific landing pages when users could get confused

4. Get an automated feed into Google Shopping and choose some good shopping search engines based on a PPC model.  Make sure you have a great PPC agency in Manchester!

5. If you have an affiliate scheme, make sure you have an automated product feed and then check out what it looks like to the affiliate.  Check it is giving them the correct prices not RRP

6. Google Optimiser is there for categories and products use it.  Try changing the product name and product image as this has a big effect on conversion

7. Follow up on abandoned orders with a reminder email, you should be able to reduce your abandons by half

8. Set up your stats program, Google Analytics or otherwise to track campaigns and everything to an actual sale

9. Do a monthly review and plot everything on charts so you can see what way things are moving

10. Make sure you split the revenue from PPC and organic SEO so you know what is doing what.  Then optimise for high converting terms.  Also do not forget Meta keywords and Meta descriptions as they affect your Google AdWords quality score.

I actually have more than 10 but lets focus on these for now!

Thank You

Mark Hammersley